The WNBA's CBA negotiations are in a tense phase, casting a shadow over the league's future. Amidst this uncertainty, a sweet surprise emerges: $3.1B brand Reese's is quietly building toward a major announcement with WNBA stars Angel Reese and Paige Bueckers. But here's where it gets intriguing...
In a TikTok Live back in October, Angel Reese hinted at a collaboration with Paige Bueckers, sparking curiosity among fans. Fast forward to now, and Reese's has dropped a cryptic Instagram post, suggesting a partnership between these two WNBA powerhouses. The brand's bio update, 'The official Instagram Paige of Reese,' and the post, 'Their numbers may be 5, but together, this duo’s a solid 10… coming soon 👀,' have fans buzzing. With both players wearing the number 5 and 'page' spelled as 'paige' in their bio, the connection is clear.
Reese's and Oreo's collaboration history is notable. In mid-2025, they released mash-up products like the Reese's Oreo Cup and Oreo Reese's Cookie, which were instant hits. This isn't the first time Reese's and Angel Reese have teamed up. In 2024-25, the company launched a fan-driven apparel line centered around Angel Reese and her 'Reese's Pieces' fanbase, blending her on-court identity with the candy's iconic branding. Paige Bueckers, too, has a history with Oreo, appearing in a lighthearted campaign earlier this year.
The timing of this announcement is significant. With the CBA negotiations ongoing, the league and players' union recently agreed to a six-week extension, pushing the deadline to January 9, 2026. While the new revenue-sharing proposal has caused some player dissatisfaction, Angel Reese and Paige Bueckers are offering fans a sweet distraction. Their organic connection, highlighted during the All-Star weekend, has created a buzz that brands dream of. With both players wearing the number 5 and their teams having challenging seasons, this collaboration is a unique and exciting prospect. Are you ready for the Reese's × Oreo × Angel Reese × Paige Bueckers collaboration? Share your thoughts in the comments!
