Is Apple's Vision Pro VR headset already on its way out? Just two years after its grand debut, rumors suggest the tech giant might be pulling the plug on its mixed reality ambitions. Despite the recent launch of the M5 version, whispers from the industry indicate that Apple has halted production support for the Vision Pro, casting doubt on its future.
And this is the part most people miss: According to a translated report from Weibo user Fixed Focus Digital, Apple has 'essentially suspended support' for the device's production, leaving the fate of a next-generation model hanging in the balance. This news comes hot on the heels of earlier reports that Apple had significantly reduced both manufacturing and marketing efforts for the Vision Pro, allegedly slashing its marketing budget by a staggering 95%.
But here's where it gets controversial: Was the Vision Pro doomed from the start? With a launch price of $3,499, even Apple's brand power couldn't seem to salvage its reputation, especially amid a worsening economy in 2025. The promised Apple Intelligence features, showcased in the now-removed 'Hello Apple Vision Pro' video, never fully materialized, further dampening enthusiasm.
So, what's next for Apple's VR ambitions? Throughout 2025, rumors hinted at a Vision Pro 2 with new chips, a lighter design, and a potential price cut. However, it appears the M5 version released in October was more of an incremental update rather than a revolutionary leap. Meanwhile, the rumored 'Vision Air'—a lighter, more affordable entry-level headset—seems to have been shelved in favor of smart glasses, according to Bloomberg's Mark Gurman.
Here's the thought-provoking question: Is Apple abandoning VR altogether, or is this a strategic pivot to focus on the burgeoning smart glasses market? With Tim Cook long championing Apple Glasses and rumors pointing to a 2027 debut, it's clear that Apple hasn't given up on wearable tech. But as competitors like Samsung and Google gear up to launch their own smart glasses, will Apple's shift be enough to stay ahead?
As we look to 2027, the year promises to be a game-changer for smart glasses, with potential launches from major players. What do you think? Is Apple making the right move by potentially ditching VR for smart glasses? Share your thoughts in the comments below!
